I’ve already put on lip balm ten times today and it’s not even 10 A.M. And you know what? I’m totally cool with that. I’m happily hooked on all of the lip balms floating around in my bag (current count: three), and I know I’m not the only one. I mean, EOS has been cast in a J.Lo video. Here’s everything you need to know about the lip balms with the biggest cult followings. And if you’re not already obsessed with them, I have a feeling you will be very soon.
Maybelline New York Baby Lips. This blows my mind: More than 320,000 people have actually watched someone—Cassandra Bankson—review a lip balm, in depth. Surprising? Definitely. But a little less so when you realize that seven Baby Lips are sold every 15 seconds.
EOS Smooth Sphere Lip Balm. I’m not 100 percent sure how I feel about this, but the egg-shaped lip balm, which comes in cheery colors, is a lot cooler than me. It’s been in music videos, like Miley Cyrus’s “We Can’t Stop” and Jennifer Lopez’s “Booty.” Kim Kardashian set off a frenzy for it when she tweeted a picture of herself using one. And it’s popularity is off the charts at Selfridges, where 1,000 of the adorable little pots sell every week.
Smith’s Rosebud Salve. You probably feel like you’ve seen this cottonseed-oil balm at the checkout at Sephora forever…and you’re not wrong. It’s 123 years old. It’s also always backstage at fashion shows, where makeup artists use it as brow gel, cuticle oil, cheek highlighter, and, oh, lip balm. They’re not the only ones who use this salve for everything. Beyoncé told Allure that she’s traveled with it “to prime my lashes before curling. It was like a mascara. It made the lashes hold the curl and look shiny.” Feeling adventurous?
With reporting by Kate Sullivan
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PHOTO: CONDÉ NAST DIGITAL ARCHIVE