It Cosmetics Friends and Family Sale Is On Right Now — Here’s What to Shop

If you aren’t already on the It Cosmetics bandwagon, now is the time. Until Friday, April 28, everything on the cult-favorite brand’s website is 25 percent for the It Cosmetics Friends and Family Sale. (This kind of deal only happens twice a year, BTW.) Plus, you’ll get free shipping. All you have to do is spend at least $30 and enter the promo code FRIENDS2017 at check out.

Not sure what the It Cosmetics hype is about, let us break it down for you. Its makeup isn’t just makeup. Instead, all of It Cosmetics foundations, concealers, and blushes double as skin care, too. Everything is infused with anti-aging ingredients that keep skin hydrated, smooth, and happy. Plus, the products won’t make you feel like you’re going to break out every time you slap on a full face of makeup. Instead, the makeup sinks into skin like your favorite moisturizers and serums — without any cakey feeling. Our friends and family constantly beg us for It Cosmetics goodies, so now we can refer them to the aptly named It Cosmetics Friends and Family Sale.

Not sure what to shop? We rounded up seven of our go-to products.

Confidence in Your Glow (was $32, now $25.60)

It Cosmetics just dropped this all-in-one cheek palette, but we’re already 100 percent on board. On the left, there’s a highlighter that fades into a blush and coordinating bronzer. Together, they give skin a natural-looking, I-definitely-just-got-back-from-Fiji glow. The Instant Nude Glow, seen above, features the perfect springy peach blush that flatters a whole range of complexions.

Courtesy of brand

Your Skin But Better CC+ Illumination with SPF 50+ (was $38, now $28.50)

Personally, I forever keep this in my makeup bag. I’ve even convinced my best friends to use it, too. Illumination is my formula of choice because thanks to a hint of shimmer that almost instantly brightens dull skin. Whenever I’m in a rush after hitting the snooze button too many times, I smooth one pump all over my face with my fingertips. That’s all the coverage and brightening I need for flawless skin all day.

Courtesy of brand

Confidence in a Cream (was $48, now $36)

It Cosmetics makes more than just makeup. No matter your skin type, this gel-like moisturizer feels like heaven. Even though it absorbs on-the-spot, Confidence in a Cream keeps skin nourished for hours. It’s also packed with collagen and hyaluronic acid to help smooth away wrinkles and plump up fine lines.

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Heavenly Skin Skin Smoothing Complexion Brush #704 (was $48, now $36)

The brand is cruelty-free, so naturally the brushes are made with synthetic bristles, only these ones feel as soft as bunny fur (sans horrible guilt). Someway, somehow, It Cosmetics spiked this new range with skincare saviors like collagen, peptides, niacin and antioxidants. This one, in particular, blends foundation into a convincing second skin.

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Bye Bye Redness Correcting Cream (was $32, now $25.60)

Not a foundation person? Try this instead. This beige cream zaps away any redness due to breakouts or rosacea and calms it in the process. You’ll be left with IRL Snapchat filtered skin, not 30 minute full face of makeup beat.

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Vitality Lip Flush 4-in-1 Reviver Lipstick Stain (was $20, now $15)

Don’t neglect your lips. Swipe on this lip balm-meets-stain to reap anti-aging benefits. You’re also left with a hint of color and lots of moisture.

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Tightline (was $24, now $18)

Don’t underestimate this micro-bristled brush. It does it all. You can use it as a primer for your favorite mascara or coat your lower lashes with it. Allure editors love using it to actually tightline: Just stamp the wand against the root of your lashes before swiping through; the result is more voluminous lashes without a bit of extra mascara.

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You can shop all of these products now on

More from It Cosmetics:

  1. Your Favorite It Cosmetics Cream Now Comes in Solid Form
  2. How the Founder of It Cosmetics Went From Being a News Anchor to Leading a $1.2 Billion Makeup Company
  3. The Touching Story Behind This Heart-Shaped Makeup Brush

Now, learn why one woman loves her gray hair: