Stoner beauty lovers, be on high alert. April 20 has come and gone, but the CBD beauty trend isn’t going anywhere. On the heels of its instantly iconic Kush Mascara launch, Milk Makeup has announced that more Kush products are in the works.
So far, the Kush collection includes a high-volume mascara (and some pins and stickers, of course). The mascara is infused with cannabidiol, aka CBD, the component of marijuana that claims to reduce anxiety without getting you high. As an ingredient in Kush Mascara, CBD acts as a binding agent that helps give the mascara a creamy texture and condition lashes. As a bonus, it’s a vegan alternative to the common mascara ingredient of beeswax.
And now, Milk has decided to extend the collection. The mascara dropped on 4/20, but the brand isn’t waiting until the next official stoner celebration to roll out its next weed-themed product. It took to Instagram to announce that more Kush is on the way. “Puff puff baby, the next kush is coming — and it’s gonna blow you away,” says the caption.
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But we still don’t know exactly what that next product will be. Fans are already trying to decipher the Instagram post for clues; guesses so far include highlighter, a shadow palette, and lip oils. Commenters are also getting creative with on-theme products, like blotting papers or an eyeliner shaped like a vape pen.
To celebrate the upcoming mystery launch, the brand is giving away 25 of whatever the new product is via Instagram. All you have to do is follow @milkmakeup, guess what the next product could be, and tag the brand.
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