Nyx is known for its vibrant colors, affordable prices, influencer collaborations, and huge social media following with more than 11 million followers on Instagram alone. And now it’s going to be known for something else — its just-launched loyalty program and mobile app, aptly named Makeup Crew.
Makeup Crew is where fans of the brand can basically do it all: Shop their favorite Nyx products on-the-go, watch beauty tutorials (and buy the exact products used in the videos), browse fan-created looks and share your own, scroll through product reviews, and more. (Yeah, like we said, you can do a lot.)
“Our beauty lovers value artistry, innovation, and accessibility,” Nathalie Kristo, Nyx’s general manager, said in a statement. “With the launch of our new app and loyalty program, not only are we providing our fans with the entire line of Nyx at their fingertips, we are also providing them with exclusive, on-the-go shoppable content like never before,” she said. “We are thrilled to bring this new technology to our community.”
If you’re paralyzed for choice, we say go for the Total Control Drop Foundation or a Liquid Suede Cream Lipstick (or like… five).
What’s more is that the app is totally free and it comes with a sweet discount. Now until September 27, when you download the app, you’ll score 20 percent off literally any Nyx product. Any! Intrigued by the new In Your Element palette? Now’s the time to nab it — along with all the bright lipsticks, vibrant eyeshadows, and even that car-accident proof setting spray for even less.
You know what they say: If you love something, buy it in every color.
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Now, watch the complete evolution of eye shadow in three minutes: