Target is already killing it when it comes to awesome accessories collabs and Korean beauty selections), and today, the retailer just announced a Target pledge: Between now and 2020, it’ll be pulling some major chemicals from its beauty and personal-care products and launching more transparent ingredient lists.
“We know our guests are becoming increasingly concerned with chemicals in products they use in, on, or around their bodies and they trust us to provide better choices for them and their families,” Jennifer Silberman, Target’s chief sustainability officer, told Allure. “We believe everyone should have access to better-for-you products.” Can we get an amen?
As Retail Dive reports, the pledge makes three important promises in total. First, it’s striving for total transparency on what’s in the Target-owned beauty buys you’re obsessed with like up&up, Sonia Kashuk and Defy & Inspire—that means disclosing exactly which chemicals are in them or used to make them. Second, Target will be removing controversial chemicals. “We’re committed to removing phthalates, specific unwanted parabens, formaldehyde, and formaldehyde-donors from our beauty category by 2020,” says Silberman. And finally, the company is investing in a more sustainable future—the pledge also states that Target will put up to $5 million toward green chemistry innovation by 2022. That’s good news for the entire beauty industry.
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The Target pledge comes at a particularly sustainable moment in the beauty industry. In 2015, Congress introduced the Personal Care Products Safety Act, which is currently up for a vote in the Senate. The bill focuses on a lot of the same tenets as the Target pledge: requiring personal-care-product companies to disclose how the sausage is made and what chemicals are in their goods, investigating questionable chemicals like formaldehyde, and giving the FDA the power to recall products made with iffy ingredients.
The awesome news is major companies are taking charge of overhauling their beauty products whether or not the government makes them—Johnson & Johnson, Procter & Gamble, Revlon, L’Oréal, Estée Lauder, and Unilever are all backing the bill. At the beginning of February, Unilever announced its own corporate standards would tighten up with regards to the fragrances in its products. While Target hasn’t commented on the specific legislation, its pledge is clearly aligned with the mission. So next time you accidentally drop a bajillion dollars on a routine Target run, you can feel extra good about the products you’re picking up.
Now check out this simple face scrub that lemon lovers will adore: