Athleisure may have emerged as a clothing-exclusive trend, but it is finally starting to break ground in the beauty world—which is great news for our post-gym raccoon eyes.
Birchbox recently launched its second in-house brand, Arrow, a range of makeup and skincare that’s literally intended to be worn while getting your sweat on. Not to mention, it’s completely complementary to the yoga-pants-and-white-trainers uniform celebs like Kendall Jenner and Gigi Hadid seem to be living in these days.
The line, which boasts an under-$20 price point, has started things off with a cooling cheek tint and tinted lip balm (both are lightweight, easy to apply, and super natural-looking), as well as a sweet-smelling deodorant. The entire collection is also vegan, paraben-free, cruelty-free, and gluten-free, which is that much more important when sweating is an integral part of the wearability equation.
If you’re in the market for more than just a swipe of color on the lips or apples of the cheeks, fear not! A water-resistant mascara is on its way to market, along with a facial mist, tinted serum, tinted brow gel, and cleansing cloths.
Shop the Arrow line at birchbox.com (we suggest whetting your palette with the Starter Kit for $36) and look out for the goods in the brands’ February subscriber box.
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