Whether consciously or not, we’re born and bred to believe that the better we look, the better our lives will be. You’d be hard pressed to find a woman who, at one point or another, hasn’t felt less than based on her looks alone. To tackle this old-as-time notion, a brilliant campaign has come to fruition called Stop The Beauty Madness in which a series of 25 advertisements call out unattainable beauty standards.
Founder Robin Rice asserts that she wants you to “feel like you’ve been socked in the gut” upon viewing the honest and often jarring messages. The campaign forces us to question the already internalized idea that a woman’s beauty determines her value in society—spanning her career choices, sexual encouters, and clothing.
In an interview with Huffington Post Rice explains, “My main mission is to say if women are worried about their weight and their looks to the point that they’re not actually putting themselves in the world, then we’re missing out on some really extraordinary individuals and some really important conversations we need to be having. Women need to be helping the world move in a more beautiful direction — a genuinely beautiful direction.”
Naturally thin women are called sickly, curvy women too sexy, the list goes on and on. Even when a woman does technically fit the “ideal” image, she still suffers. Perhaps, though, this vicious cycle has a shelf life. To see the full campaign and get involved yourself, visit Stop The Beauty Madness.
How To Use Social Media To Redefine Beauty
You Are More Beautiful Than You Think
Body Size, Body Shape: 6 Women’s Stories
Follow Hallie Gould on Twitter.