UPDATE (February 3, 2017 11:00 a.m. EST): The details of the Kylie Jenner Pop-Up are finally here! According to a press release, the shop will open Monday, February 13 at 10:00 a.m. EST at 27 Mercer Street in New York City’s SoHo neighborhood. (If you don’t live in New York City, this trendy area makes complete sense for Jenner.) It will be open 10 A.M. to 9 P.M. every day while supplies last. It will hawk Kylie Cosmetics products, including the Valentine’s Day collection and the limited-edition Holiday and Birthday lines, as well as Kylie merch. Oh, and that Lip Kit wall we were hoping for? Yup, you’ll get to see it if you make it to the shop. The company also promises special “surprises” just for New York.
We have a feeling this is going to get pretty crazy—the crowds might be worse than they were at her California store. We suggest grabbing a coffee and going really early. Hey, you might even spot the youngest Jenner and score some Instagram gold.
Originally posted on January 24, 2007
Just as we were gearing up for the Koko Kollection restock today, Kylie Jenner drops another bomb on us. There is another Kylie Jenner pop-up shop in the works.
Last night, the makeup mogul teased a Kylie Jenner pop-up shop on Snapchat. “Are you guys ready for my next pop up..,” Jenner wrote. She then decided to make her tease interactive by asking fans if they could guess the shop’s location, inviting them to share their answers on Twitter using the hashtag #KyliePopUp. The guesses started rolling in—Miami, Dallas, Boston—almost immediately. A few hours later, Jenner revealed her next pop-up will be in none other than the Empire State, in New York City. Coming fast on the heels of her first shop in early December in Canoga Park, California, this latest effort will represent her second brick-and-mortar store. (The Los Angeles pop-up closed at the end of December once the holiday season was over.)
So what can we expect from this next pop-up? We’re sure to see Jenner’s latest merch, which includes phone cases with dripping lip kit iconography, sporty lingerie, sweatshirts with classic Kylie-isms such as “Like, Realizing Stuff,” hats, pins, and her cosmetics, of course. But one thing we can’t forget from her first Los Angeles pop-up is that epic Kylie Lip Kit wall—which we are seriously hoping she brings to this pop-up in NYC. We beg of you, Kylie. And considering the success of her last store, you can definitely expect crazy lines at the store.
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More from Kylie Cosmetics:
- A Kylighter Highlighter Is Coming to Kylie Cosmetics
- Kylie’s Peach Palette Has 3 Unexpected Features
- Kylie Jenner’s Lip Kits Are Earning Big Bucks for a Good Cause
Jenner hasn’t shared further details on when or where exactly the store will be located, but with New York fashion week around the corner (which is usually filled with Jenner/Kardashian sightings) we’re thinking this pop-up may come sooner rather than than later. At least we hope so.
Now watch behind-the-scenes footage of Alicia Keys’s February 2017 Allure cover shoot:
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