As Elle Woods once famously said: “Exercise gives you endorphins. Endorphins make you happy.” This is why we generally tend to go to the gym—to feel happy about our bodies and good about ourselves.
So it comes as no surprise that people are mad as hell about a recent ad from Gold’s Gym Dreamland, a Gold’s Gym sub-franchise in Cairo, Egypt, which features an image of a pear with the text, “This is no shape for a girl.”
The parent company of the franchisee has publicly denounced the ad on Facebook saying their purpose is to help people “feel empowered by fitness, not intimidated or ashamed by it.” But that’s not enough for many women, including actress Abigail Breslin, who took to Instagram to share her disgust with the blatant display of body shaming.
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“Wow honestly disgusted by this @goldsgym you should be ashamed of yourselves. Things like this are the reason 9-year-old girls develop eating disorders,” she wrote in a post. “Working out should be something you do for yourself, your health, and your mind & body, not cuz a corporation declares your body shape isn’t what girls should look like.”
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Breslin isn’t the only one speaking out about the ad. Twitter is full of empowering tweets in support of all shapes—not just those deemed acceptable by a sexist ad. Since the backlash, the gym has posted a response, separating itself from the franchise in Egypt.
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Walk into any gym, yoga class, or barre studio and it’s pretty clear that fit bodies come in all shapes—pear included. We accept the apology, but like Breslin, we’ll be too busy celebrating our healthy body to worry about the body-shaming haters.
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