“Think before you Tweet” has never felt more relevant than it does right now. At least, CoverGirl’s first male spokesperson probably wishes he did. ICYMI: James Charles tweeted about Africa yesterday, writing in a now-deleted tweet: “‘I can’t believe we’re going to Africa today omg what if we get Ebola.’ ‘James we’re fine we could’ve gotten it at chipotle last year’….”
To say the tweet didn’t go over well would be an understatement. The 17-year-old vlogger removed the tweet after it was called “distasteful” and “offensive” considering, as The Cut points out, that the last case of Ebola in South Africa (where Charles actually went—not Africa) was in 1996. And Chipotle had an E. coli outbreak—very different things.
CoverGirl quickly tweeted, “James Charles’ tweet does not represent COVERGIRL’s perspective,” and followed it up with, “We agree his statements were inappropriate but appreciate that he has issued an apology.”
The apology that the brand is referring to came after some people said Charles blocked their tweets on Twitter, after they called him out. Charles himself wrote, “I am extremely sorry. Regardless of my intentions, words have consequences. I take full responsibility and will learn and do better.”
He continued to apologize, writing: “As a white cis male, I recognize my privilege and would never want to take that for granted, but I fucked up.”
But the drama didn’t stop there. He was called out again, this time for saying that Africa is a country, when it is in fact a continent.
More on CoverGirl James Charles and Beauty:
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In a statement provided to Allure, a rep from CoverGirl said: “James Charles’ tweet does not represent COVERGIRL’s perspective. We agree his statements were inappropriate but appreciate that he has issued an apology. We are an inclusive brand and respect all people and cultures.”
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