In September, the iconic 73-year-old model Lauren Hutton made her return to the runway at Bottega Veneta’s 50th anniversary show in Milan, walking arm in arm with Gigi Hadid. According to The Cut, it wasn’t a planned publicity stunt. The heels were giving Hutton trouble, so stylist Katie Grand suggested she follow Hadid. She decided to hold onto her, which created one of the most talked about (and Instagrammed) moments of Milan fashion week.
Now, the model is making her return for the brand’s spring campaign. Photographed by Todd Hido, Hutton wears a red high-waist leather skirt and fuchsia sweater while holding a leather bag from the collection. Joan Smalls, Vittoria Ceretti, Hannes Gobeyn, and Morten Nielsen also star in the campaign and in a video component shot at the Modulightor Building designed by modernist architect Paul Rudolph.
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Aside from being an iconic face in fashion and beauty—the supermodel is best known for starring as the face of Revlon in the ’70s—Hutton played a role in the movie American Gigolo. In the film, she carried the same woven red clutch from Bottega Veneta that she carried during the recent runway show. Hutton has also been known for breaking the mold when it comes to beauty by being unafraid to showcase the trademark gap in her teeth.
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This isn’t the first time fashion labels have used older models in ad campaigns. A Céline campaign featuring Joan Didion basically broke the internet in 2015, while Saint Laurent featured Joni Mitchell in their ads the same year. In September, 79-year-old Vanessa Redgrave starred in Gucci’s cruise campaign. Even affordable brands are tapping into the power of ageless beauty: Athleta just released their newest campaign starring the world’s oldest yoga teacher, 98-year-old Tao Porchon-Lynch.
All these years later, Lauren Hutton and the rest of these models are proving that fashion has no age limit. While the runway may still have a way to go when it comes to diversifying the age group we’re seeing, it’s refreshing and inspiring to see brands becoming more inclusive of all ages in their ads.
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