Apparently JNCO Jeans Are Cool Again

When chokers came back last year, so many people were rocking the accessory that we began to question whether or not we’d somehow entered a time warp that landed us back in the ’90s. Well, get ready, because this year’s ’90s nostalgic trend has arrived. The new article of clothing you’re about to see everywhere is…JNCO jeans. Confused? So are we.

In case you’ve managed to block them out, JNCOs are those shapeless, comically wide-leg jeans favored two decades ago by skaters and ravers and seen on teens in iconic ’90s films like Clueless and Can’t Hardly Wait. Shockingly, these babies have actually been poised for a triumphant return since 2015, when WWD reported that a Chinese investor pledged an influx of cash to revive the storied denim brand. Alas, that was the latest we’d heard of JNCOs…until now.

The JNCOs of today, however, are different because they’re not actually JNCOs and they cost a whopping $755. The brand responsible for this wide-legged resurgence is none other than the ultra cool Balenciaga, which in the understatement of the year, has dubbed the style “Extra Wide Leg.”

Courtesy of Barney’s New York

More on denim:

  1. How to Style Your Favorite Pair of Jeans Like a Fashion Editor
  2. ‘80s and ‘90s Perfumes are Coming Back in a Major Way
  3. The Best Denim Brands That Are Easy on the Eyes and the Wallet

The Cut points out that the French brand’s adoption of the universally unflattering style is in keeping with creative director Demna Gvasalia’s habit of making old school brands like Champion and Juicy Couture cool again via modern-day collaborations for his personal brand Vetements.

But if Balenciaga’s version is too pricey for you, never fear. You can still purchase the original JNCOs for wallet-friendly price of $69.90, if you just happened to throw out your old pair with the advent of the new millennium.

So what have we learned from this JNCO revival? If jeans this baggy can make a high-fashion comeback, it really must be true what they say: Fashion is a never-ending cycle.

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