Boobs. No matter the size, they impact how we get dressed, whether it’s for work, exercise, or even going to sleep. The last may not seem like a big deal, but as the lines blur between day- and nightwear, printed rompers, lace-trimmed camis, and babydoll dresses have now all been adapted for the lingerie/loungewear section. With one notable part missing: support.
BUY IT: $120; boostwr.com. (pieces available for delivery in August)
Enter designer Sandra Mimran. Long frustrated by the limited options available for her small frame and big chest in the lingerie and loungewear departments, she finally decided to do something about it. She launched BOOST with a Kickstarter campaign, and, based on business, this is definitely a niche that needed filling, she says. (Her first collection sold out at the trunk show.)
“There’s a time for flimsy or translucent,” Mimran says. “But most of the time, full‐chested women need something supportive and soft to sleep in that isn’t overly restrictive, but that still gives you sleek, feminine lines when you’re up and about.”
BUY IT: $159; boostwr.com. (pieces available for delivery in August)
Now you no longer have to choose between dental-floss bralettes or heavy-duty bras—BOOST provides a happy medium, no matter the size. Pieces come in navy, bordeaux, and black—bridal white is launching soon—and range in size from 30C–36G. The satiny straps are front-adjusting to put an end to those reach-around calisthenics, the armholes cut higher for extra support, and the cozy Spandex-Modal blend baby-soft against the skin. Suffice it to say, we’ve already placed our order.
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