Take a quick glance into the closet of Veronika Heilbrunner and you will instantly notice a theme. The Berlin-based creative director and cofounder of digital fashion, culture, and beauty publication Hey Woman loves sneakers. In fact Heilbrunner, whose fashion-forward, Pinterest-worthy ensembles have made her a street-style star, would rather wear sneakers over heels any day (um, ditto). For Heilbrunner, rocking her kicks is more than an “of the moment” model-off-duty trend; sneakers are a wardrobe staple that reflects her personality and taste. Her affinity toward comfortable shoes didn’t happen overnight though. As a teenager, she loved them, but she eventually phased them out when she transitioned into the world of high fashion.
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Fast-forward to today and they are her go-to footwear—faithfully illustrating that in 2016 sneakers are chic AF. Heilbrunner’s fashion formula is brilliant: Mix feminine and playful frocks with sporty trainers and you’ll create a killer combo that doesn’t sacrifice style for practicality. Your comfy kicks are no longer limited to the gym or workout studio but can be worn for pretty much any occasion—as seen on the runways and Instagram accounts of our favorite fashion bloggers.
Whether your style is minimalist and you gravitate toward all-white Converse, or it’s edgy and alternative and you opt for skateboarder staple Vans, or you simply prefer to rock the “It” girl rose-gold Nike sneakers (sorry, not sorry Stan Smith), it’s never too late to step up your sneaker game. Paired with your tried-and-true Levi’s or even with a dress at work as demonstrated by Allure accessories editor Nicole Chapoteau, the possibilities are truly endless.
In the video below, Veronika Heilbrunner shows us how embrace our inner sneakerhead like the ultimate cool girl: