Plus-Size Brand Lovesick Expands Its Size Offerings With an Empowering New Campaign

Shoppers, rejoice! Lovesick, the trendy new sister brand of plus-size retailer Torrid, is expanding its size offerings to correspond with a fierce new campaign celebrating body positivity—giving smaller ladies an opportunity to shop the brand’s affordable threads.

In a statement, the brand, which launched in April last year, announced all of its clothes will now be available in sizes 8-26—previously, the smallest size it offered was a 10. This size expansion is part of the brand’s effort to put its “own spin on inclusiveness” through a new campaign called “Love Comes In All Shapes.”

More on body-positivity:

  1. Tess Holliday on “Plus-Size” and Why Models Should Embrace the Term
  2. Coco Cooper: The New Denim Line for Women in Between Plus Size and Sample Size
  3. Paloma Elsesser on Being “Plus-Size,” “Not Black Enough,” and Pat McGrath’s Instagram Muse

Lulu B.

Courtesy of brand