Diana Vreeland practically invented verbal italics (“Unshined shoes are the end of civilization…”). And since the fabulously eccentric editor always challenged convention, it makes sense that a fragrance collection inspired by her should do the same. “When you were in her presence, you felt a sense of possibility,” says Alexander Vreeland, the editor’s grandson and the creative force behind Diana Vreeland Parfums. “We wanted these fragrances to capture that mood of fearlessness.”
In other words, these perfumes push boundaries. To start, they are genderless. While Diana Vreeland adored scent—she always burned a Rigaud candle in her office—the fragrance she admired the most was a clean, assertive men’s cologne. “We honored that by ensuring that anyone could wear these fragrances,” says Alexander. “The goal was to give each scent strength and character so it would be entirely unique, not just unisex,” he says. Here are the results:
Simply Divine.“We placed no limit on the amount of tuberose that could go into this,” says Alexander. “It’s decadent and beautiful.”
Perfectly Marvelous. Milky jasmine and soft cashmere give this scent a layered, almost textural appeal.
__Outrageously Vibrant.__A blend of rose, patchouli, and cassis, it has a romantic quality with an earthy core.
Absolutely Vital. The combination of woodsy notes and rose absolute is lush, potent, and openly sexy.
Extravagance Russe. The intensely warm, nearly baroque scent has amber and resin.
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