This is not a joke. I repeat: This is not a joke. Meet VIVE, the first subscription-based service that will get you unlimited blowouts for just $99 a month. Think ClassPass for your hair (minus the sweat and long shower lines). When washing and styling your hair is as much of a process as it is for me (half a dozen products, 100 Marsha Brady–like brushstrokes, a braid, a blow-dryer…need I go on?), this is welcome news. If anyone could turn this daunting process into the most relaxing part of my day, I’d be forever grateful. And if someone could bless me with this luxury weekly? Biweekly? Heck, every other day if I so desired? Bless you.
VIVE allows you to schedule an appointment anywhere from 30 minutes to one week ahead of time. And yes, you can book as many blowouts as you want in any given month. Subscribers have access to a rapidly growing list of top New York City salons, including Allure-reviewed favorites, like Mizu Salon in midtown and the “best of the best,” Nunzio Saviano Salon on the Upper East Side. All the salons are thoroughly vetted by VIVE to ensure the highest quality blowouts before their inclusion in the program. The service will be available only in New York City for the moment, but the company hopes to expand across the United States—and maybe even dabble in other services.
Here’s how you sign up: Add your name to the wait list here. No, we’re not kidding, there is a wait list, but don’t fret; starting this Thursday, the brand will begin enabling full access to everyone who’s been waiting patiently.
Happy hair days!
For more on blowouts, check out:
• The 10 Commandments of a Salon-Quality Blowout (Without a Salon)
• How to Make Your Blowout Last All Week
• Best of Beauty: How to Get a Salon-Quality Blowout at Home