If you follow Internet celebrities, you’ve probably heard of the Westbrook sisters. Similar to the Kardashians, there are five of them. They range in age from 19 to 27 years old, and, like the Kardashians, they’ve landed their own reality TV show (The Westbrooks on BET). Crystal, the 21-year-old college student with an upcoming hair-care line, let me in on her family’s rise to fame through social media (Crystal now has nearly 700,000 Instagram followers), the secret behind her gorgeous curls, and what we can expect from her line of hair products.
How has social media played a role in your family’s rise to success? “We started about four years ago when [sister] India and I had the idea to post pictures of ourselves on Tumblr. My dad has this really expensive camera, and he would let us use it. And we would just go out and take still pictures, upload them to Tumblr, and people were like, ‘We love the quality of the pictures’ and ‘We love the clothes they’re wearing.'”
How did you transition into reality TV? “Since I was little, my dad has always said, ‘Don’t work for anybody. Be your own boss.’ He’d filmed us our entire lives, so when the reality show came it was pretty natural. When we made our reel on YouTube, there were like five networks that wanted us, but we went with BET because we wanted to show off our black family.”
People on Instagram seem to love your curls. How do you take care of them? “I’m always mixing a few different leave-in conditioners. I’m testing some because I’m coming out with a line of my own hair-care products. Right now I’m using Devacurl B’Leave-In and leave-in conditioners by Shea Moisture.”
Tell me more about the hair products! “Everyone on Instagram loves my curls, and they always asks me how I do them, so I thought now would be the perfect time to create my own line. I’m coming out with a shampoo, conditioner, and leave-in conditioner in about a month called Crystal Curls.”
What’s your daily beauty routine like? “I don’t own any makeup. I don’t even have a makeup bag. I wake up and I wash my face with just water. I never use soap and never have. I’m such a natural person because I love my freckles, and I don’t want to hide them. I’ve never even tried. This is my face. If you like it, then you like it. If you don’t, then you don’t.”
So five sisters filming a reality show. What makes you guys different from the Kardashians? “People always compare us to the Kardashians, but the main difference is that we’re a black family with two loving parents who have been married for 30 years. We’re not very glamorous. We’re from Compton. We don’t eat in Beverly Hills. We’re not pulling up in Bentleys. I took an Uber to work.”
How to get flawless beach curls: