Beauty-product hoarding affects more than your wallet. The plastic packaging from our empty products — or, if we’re honest, products we don’t even necessarily use up completely — often ends up in a landfill. Lush wants to change that with its latest launch: shampoo bars.
Last week, the brand went viral for a video that detailed the benefits of its new bars. The solid shampoo looks just like a bar of soap, but is formulated specifically for your hair. Each bar contains cleansing agents and the same ingredients that your typical bottle of shampoo calls out for specific hair types, like juniper oil to neutralize oily hair and sea salt to liven up fine hair. The bars work to moisturize as well as cleanse, but Lush also sells solid conditioners if you prefer the two-step process.
The best part is that each bar lasts as long as three medium-size shampoo bottles, about 80 washes — and a bar is only the size of your palm. When you finish one, there’s nothing left behind. No bottle graveyard in your shower and, more importantly, no plastic to send to the dump. According to Lush, we throw out 552 million shampoo bottles each year.
Judging by Lush’s sales data, beauty shoppers seem determined to help the environment. The brand reports that 12,000 were bars sold in 48 hours, according to Popsugar. The product’s tagline is “small bar, big potential,” and so far, they certainly seem to be living up that promise. If Lush’s math is correct, that means 36,000 shampoo bottles that won’t end up in the trash.
With numbers like that, we wouldn’t be surprised if even more earth-friendly offerings were to start blowing up too. In the meantime, shop Lush’s shampoo bars here.
More hair products we love:
- The 13 Best Products for Type 4 Kinky-Curly Hair
- I Tried Briogeo’s Don’t Despair, Repair! Leave-In Mask, and Even My Hairstylist Was Impressed at the Results
- Why I’m Obsessed With This $12 Shampoo for Fine Hair
Now, check out this popular short hairstyles from the past century: