In the wake of the 2016 election, fashion, beauty, and politics have become increasingly intertwined. Now, Lush’s Donald Trump-inspired hair products are making waves. It’s more of a product than a statement, a hair treatment inspired by the President. And like everything else produced by Lush, it’s done with a glaring wink.
Dubbed Yuge, after the way Trump says “huge”, the treatment won’t give you hair like the president—instead, it will do you one better. It’s being billed as a volumizing hair mask composed of more than 10 percent sea salt. Enzymatic pineapple will cleanse your scalp, and a blend of jojoba oil, olive oil and honey will make your hair smooth and soft.
While it has little to do with Trump’s actual hair, it’s part of Lush’s ongoing activism against his policies. The product was unveiled at the Lush Summit 2017 in UK alongside an “orange-faced, tiny-handed caricature,” according to the brand. It was also announced shortly after the company’s reaction to Trump’s now-defunct travel ban, which temporarily prohibited residents of seven muslim majority countries from entering the United States. Lush responded to the travel ban by widening the company’s statement to include: “We believe that all people should enjoy freedom of movement across the world,” which was displayed in the windows of each shop.
“Lush has always championed for inclusivity and acceptance in diversity (our Gay Is Ok and Refugees Welcome campaigns are only a few examples),” a rep from the brand said in a statement. “So it’s no surprise that we’ve chosen to take our stance on the kind of future we want to live in: ‘All Are Welcome. Always.'”
Unfortunately, Lush’s UK stores will be stocked with Yuge before its Stateside counterparts but, until then, we can hope Yuge will be coming to a store near us soon.
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