If Jen Atkin says it’s good, we’re inclined to believe her. After all, there’s a reason why she’s one of Hollywood’s most in-demand hairstylists, with a client list boasting the likes of the Kardashian-Jenners, Bella Hadid, Lily Collins, and Chrissy Teigen to name a few. Her hair care line Ouai is one we’re obsessed with here at Allure, so you can imagine our excitement when we heard that the brand would be releasing Curl Jelly, a curl-enhancing product that promises minimal frizz, a whole lot of moisture, and beautifully defined curls. When we finally got a bottle, we almost immediately put it to work.
We tried the Curl Jelly on two of our editors with two radically different curl types to put it to the test, and see if it is the next holy grail hair product.
Jihan Forbes, Digital Editor
I actually got a chance to try the Ouai Curl Jelly out twice. The first time, I applied it to my very damp hair, which was freshly conditioned out of the shower. I used my favorite detangler/leave-in conditioner (Soultanicals Slip-N-Slide, Knot-Proof Hair Glide) before adding the Jelly, and then broke my hair up into at least five sections, applied just a bit more than the suggested amount (’cause I’m extra) to each, and then twisted them. I kept the twists in for about an hour as I got some work done from home, took out my still-damp twists, and tied a scarf around my head, letting the curls peek out of the top (sort of like this). The second time I tried it, I followed the same steps, except after taking the twists out, I used my DevaCurl DevaFuser attachment to dry my hair because it was REALLY wet. I then parted my hair in two sections, and attempted to stretch my curls over my last remaining half hour before going into work using the banding method.
You can see the results of my second attempt above: Disco hair realness. My tiny, tight curls had plenty of definition. There was also lots of frizz, but I expected that, as I’d disturbed my hair a lot more the second time around than the first. The front part of my hair usually turns to frizz no matter what, so I wasn’t too surprised it had reverted to its typically fuzzy state. Also, I felt as if I needed some help with a moisturizing spritzer during the day, because my hair felt a little dry. By the end of the day, though, it felt soft and there were still defined curls galore amongst the frizz, plus my boyfriend said my hair looked good, so it all worked out. My hair was light, airy, and bouncy all day.
Rawan Ewshah, Senior Social Editor
I have long, thick, naturally curly hair, so I’m constantly on the hunt for something to help me control my locks. I loved the texture of this product — it wasn’t sticky like most gels, and applied really easily through my hair. It didn’t do much to help with my frizz, but it did give my curls a pretty definition. I didn’t think anything much of my hair until a lot of people kept giving me compliments on how good it looked, so I guess I have Jen Atkin to thank for that.
The verdict? Ouai’s Curl Jelly will definitely define the curls you have, but you might need a little more help if you’re looking to eliminate frizz.
Grab a bottle for yourself for $26 at Ouai’s website.
More reads for curly girls:
- How to Detangle Curly Hair Without Damaging It
- This Curly Hair Transformation Is Going Viral
- Curly Hair Is Making Ouidad Tons of Money
This Three-Step Hair Routine Is All You Need for Perfect Curls This Summer: