Pravana Vivids Mood Hair-Color Videos Are Taking Over Instagram

Pravana’s Vivids Mood hair-colors are officially dropping September 1, and yep — we’re super stoked about it. How could we not be? It’s another level to the unicorn hair trend, bumped up to new, more magical heights. The heat-activated color-changing hues are like nothing we’ve seen before, and the best part of it all? It’s not even a proper dye that can damage your hair. Rather, it’s a temporary overlay which product development manager Lissette Cruz says won’t hurt your hair, though it shows up more vibrantly the lighter your hair color is.

With just a little over a day and a half left before we can all try the Vivids Mood color, if you’re curious as to how it works, don’t despair — there are plenty of videos showing the hair-color working its magic, thanks to a few folks on Instagram who have already tried the product. A search for Pravana’s latest will render quite a few videos of people putting the hair-colors to the test with blow dryers, flatirons, cold drinks, or even just their hands. And they’re all extremely mesmerizing to watch. Trust us, we’ve been watching them all day at this point.

If you’re as psyched for the launch as we are and simply can’t get enough of the color-changing goodness, you’ve come to the right place. Below, enjoy these hypnotizing videos of people having fun with Pravana’s magical dream colors.

The colors start working right when you put them on:

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This woman used her fingers and her Starbucks cup to demonstrate just how reactive the shades are:

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That’s right, y’all, you can change the color of your whole head of hair in seconds with just a blow dryer.

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The colors even look cute on your bangs:

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We would be smizing too if we went from green to yellow hair this easily:

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In case you needed a 360-degree view of the colors in action:

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Enjoy this close-up on these painted strands.

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The colors are fun to experiment with, no matter that your age:

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This woman blew out her hair until it matched the color of her dryer:

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This video has pretty much hypnotized the internet:

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See the color-changing action with a flatiron:

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Pravana’s heat-activated hair-colors also look amazing on kinks and coils:

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A little inspiration if you just want to get your ends colored:

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More cool hair-colors:

  • Pravana Color-Changing Hair Dye Is Game-Changing
  • 4 Rainbow Hair-Color Trends You Need to Know for 2017
  • Denim Hair Might Be the Most Timeless Rainbow Hair Trend

Watch This Mother of Pearl Hair-Color Transformation: