The face of blowouts as we know them is a changin’. Prête, an app that gives you the freedom to book blowouts at highly-curated salons in your city for a flat rate, just launched a permanent pastel-colored blowout feature to its offerings.
A “colored blowout” is exactly what it sounds like: In addition to the wash and coif you know and love, your stylist applies color — options are lavender, rose gold, or platinum — and leaves it on for five minutes. The result? You leave the salon with perfectly styled hair and a touch of unicorn magic.
Prête supplies the in-app salons with temporary-color brand, Keracolor, for the blowouts. The dye fades out completely within 5-8 washes, so it’s NBD if you’re not totally in love with it — though, honestly, we’ve seen pics and we’re pretty sure it’s impossible not to be obsessed with the results. In fact, we’d venture to say the temporary hues rival the permanent pastel hair we’re seeing all over Instagram — you know, the ones that require zillions of hours and fistfuls of cash. These colored blowouts, on the other hand, offer noncommittal color for a mere $25 dollars tacked onto the price of your blowout.
The color aspect of the blowouts are a choose-your-own adventure in terms of intensity. Color virgin? Try a subtle streak of rose gold. Itching for an overhaul? Douse every last strand in lavender. Turning brassy between regular colorings? The platinum option will brighten you up ’til your next appointment. Oh, and because it’s temporary, it lightly deposits pigment instead of fraying your hair follicles like permanent dye. So you could technically switch up your color every few blowouts without damaging your hair. Totally genius.
As of now, colored blowouts are available through Prête in the Los Angeles, Chicago, San Francisco, Nashville, Orange County, and Dallas areas. Atlanta, Austin, D.C., Miami, and New York City options are rolling out in the next few months.
More on Pastel Hair:
- Kaley Cuoco Debuts Pastel Hair for Summer
- Moody Girls Hair Dye Is the Perfect Temporary Pastel Hair Color
- Ariana Grande Gets Pastel Purple Hair Color for Dangerous Woman Tour
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