Ryan Lochte, the 11-time Olympic medalist in swimming, who is perhaps as well known for donning a custom-made $25,000 American-flag diamond grill and playing a “sex idiot” on 30 Rock, can add hair icon to his list of accomplishments. The swimmer and onetime reality star—remember that?! oh “jeah!” as Lochte would say—has gone ice blue, though it looks lighter in the sun, kind of like Top Model alum Jay Manuel’s silvery white.
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In pics he posted on Instagram, Lochte pretends to eat the dye as if it’s a thick Greek yogurt. Typical puppy-man behavior. But click on the after pics and wowza. The resulting style is more striking than his usual adorableness. He looks like a rock star, only jacked—a poster boy for the health-goth movement. (Shit, am I going to have a crush on Ryan Lochte now?) It’s worth noting that his teammate, two-time Olympian Jimmy Feigen, got the gorgeous organic color, too. (Jenn Jones of the Akasa Salon in Atlanta is responsible for their twin looks.)
What the pool’s chlorine might do could prove tragic (though from what we hear, chlorine is the least damaging thing in Brazilian water right now). If we were Lochte (or Feigen!), after several hours of staring in the mirror for good measure, we’d prewet those icy locks before hopping in the pool and maybe condition them under our swim cap, too. (Dry hair is more likely to suck up those pool chemicals.)
Now that you’ve got the blue, let’s get more gold, Lochte!
Watch Olympian Dagmara Wozniak show off what it means to be pretty powerful: