We all love a great hair product, but apparently curly-haired girls swear by them. According to a new report released by TextureMedia, women with a natural hair texture are spending over 100 percent more on products than straight-haired women, which equates to girls with curls spending approximately $82 on hair products in a three-month period. So yes, that’s almost as much as your daily Starbucks habit, or more than your monthly Netflix and Spotify subscriptions combined.
In case you didn’t realize it, hair is serious business. And it’s even more important for curly-haired girls who would rather spend money on stylers and hair masks than a blowout. According to the TextureMedia report, one in four textured-hair women don’t go to a salon to get their hair done—they solely rely on products. And even when they have a tried-and-true product in their arsenal, they’re still on a quest to test new ones.
Don’t believe us? Just type “natural hair products” in the YouTube search bar, and you’ll find more than 2.8 million videos of vloggers testing out hair-care products.
If you love your natural hair texture, you’ll want to check out these stories:
- 11 Women Who Are Pure Curly-Hair Inspo
- My Natural Hair Is an Accessory, Not a Statement
- 5 Heat-Free Styles I’m Trying on My Naturally Curly Hair Now
When it comes to the natural hair care category, SheaMoisture, CURLS, DevaCurl, Mixed Chicks, and Cantu are a few favorites among the textured-hair crew. And if you’re looking to try something new, we recommend you try one of their bestsellers below:
CURLS Blueberry Bliss Reparative Leave-in Conditioner, $11.99, (target.com).
DevaCurl One Condition, $10 (devacurl.com).
Mixed Chicks Leave-In Conditioner, $19.99 (target.com).
Cantu Shea Butter Natural Leave-In Conditioning Cream, $6.29 (walgreens.com).
Now, check out the ten commandments of curly hair: