Tarte has always been known for its quality vegan makeup and skin-care products, so you can only imagine my surprise when I came across the Tarte Hair Goals Dry Shampoo as I was scrolling through the company’s latest additions. Huh? I thought. Is this cute blue-and-purple bottle really for my hair, or is it one of those cleverly disguised skin-care/makeup products? Even for someone who always keeps an Amazonian Clay 12 Hour Blush and Shape Tape Contour Concealer handy in my makeup bag, I can honestly say this caught me totally off-guard.
Nonetheless, I clicked on the brightly packaged bottle, and it was true. Tarte has just launched a new dry shampoo. Mind. Blown. While the brand has dabbled in hair care before, with Tarte Cosmetics Amazonian Clay Volumizing Brow & Hair Powder, this is a much different product—one we’re hoping will become a hero product. Staying true to the company’s mission, the formula is completely vegan. The dry shampoo uses rice bran wax to lengthen and volumize strands, rice starch to absorb oils, and cellulose to add texture. But what’s really interesting about this product is that it is inspired by the brand’s top-selling mascaras. If you’ve used any of Tarte’s mascaras you know that these formulas really focus on the roots, lifting and adding volume to your lashes, and the same idea applies with this product. Not only will it remove any unwanted grease, but it will also add body to your hair with a bit of hold, too.
More from the world of Tarte:
- The Latest Addition to Tarte’s Maneater Line Just Dropped
- Tarte Is About to Drop an All-in-One Lip Kit
- Tarte Just Launched Supermoisturizing New Lipsticks
Now learn how to take a hair makeover to the next level: