Roses—and all their various parts—have been used in cosmetics and medicine for centuries. In the 8th century B.C., the ancient Greeks steeped rose petals in olive oil to make the first rose-based makeup. The Romans documented rose water as a remedy for more than 30 different ailments. And in the 11th century, Persian alchemist Avicenna is believed to have discovered how to steam-distill rose oil, which has long been used to soothe, calm, and moisturize skin. The rose’s history of healing was the impetus behind the launch of Fresh’s Rose Face Mask in 2001, as well as three more rose-based products released over the past several years. Fast-forward to 2016, and founders Lev Glazman and Alina Roytberg are expanding the line once again, and this time they’re turning their attention to hydration.
The two new additions, which hit shelves today, include the Rose Deep Hydration Serum and Rose Deep Hydration Face Cream. Extremely lightweight in texture, both products pack a major moisture punch. Not only do they contain rose water and rose flower oil (which, as we just discussed, are awesome for your skin); they also include hyaluronic acid (the gold standard of moisturizing ingredients), angelica leaf extract, which, like hyaluronic acid, helps the skin retain moisture, and porphyridium cruentem, a type of algae that keeps your skin from getting dehydrated. Glazman and Roytberg then took the cream a step further and added something called “hydropatches,” which aren’t actual patches you can see, but rather invisible liquid patches that sit on top of the skin. “They create a protective, microscopic network that adheres to the skin to help prevent your skin from losing water,” says Glazman. The “patches” also deliver moisture to your skin. “They work on a time-release technology, so not only are you getting protection, but you’re also getting continual hydration throughout the day,” he adds.
Fresh was cool enough to let me test out both the serum and the cream in the week leading up to the launch. Like the rest of the products in the brand’s Rose line, these both have a strong scent that’s most noticeable upon application (so if you’re not into rose, you’ll probably want to skip). But even though they’re extremely hydrating, neither the serum nor the cream are heavy or greasy, so they don’t mess with your base. In fact, I felt like my foundation went on better after using both products, day and night, for a couple of days. But what I loved most of all was how nice my skin looked *without * makeup. The redness around my nose decreased, my skin felt softer, and overall my complexion just looked fresher, smoother, and even a little plumper. And Glazman made a point of mentioning that both products are formulated to play nicely with other ingredients, so you don’t have to change your entire routine. I’ve always been a sucker for fresh flowers, white roses especially, but I’d take a jar of this stuff—and prettier-looking skin—over a beautiful bouquet any day.
Check out a review of another of my favorite skin-care products: