Abercrombie and Fitch Is Under Fire for This LGBTQ Pride Tweet

Pride is a super important month for folks in the LGBTQ community — and it’s the narratives of LGBTQ people that should be put front and center. However, sometimes things don’t always go according to plan, especially when brands get involved. This was the case when Abercrombie and Fitch tweeted an ill-conceived tweet stating that “the pride community is everybody, not just LGBTQ people.” Don’t worry, though — people spoke up in the brand’s mentions and the backlash was swift.

Though the original tweet has since been deleted, the Internet never forgets, and a screenshot can be viewed at Attitude. Supposedly, the offending quote was said by a woman named Kayla who works as a merchandiser for the brand. The tweet accompanied a link to Abercrombie and Fitch’s Made for Love collection, which benefits The Trevor Project. Many people took offense to the tweet, countering that actually, Pride Month is specifically for folks in the LGBTQ community to celebrate who they are. It’s to help make folks who are marginalized feel proud of who they are, not to include everybody — especially those who are generally made to feel included and accepted by society (like straight cisgender people).

Since the backlash, Abercrombie and Fitch deleted their tweet and has tweeted again, saying, “Pride is an important time for the LGBTQ+ community.​ At A&F we work to ensure that everyone feels included, respected and empowered.” While some folks appreciated the apology, others thought it was too little too late, or just another play for profit.

There’s a certain level of privilege to being straight and cisgender, and though straight cisgender folks can certainly be important allies to those in the LGBTQ community, attempting to co-opt Pride Month is a bad move, as this important conversation highlights.

More on Pride Month:

  1. This City’s Pride Flag Added Two NEW Colors for a Seriously Important Reason
  2. Urban Outfitters Kicks Off Pride Month With This Taylor Bennett Collab
  3. Nike Launches 2017 Betrue Collection to Support LGBTQ Community

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