Paul Mitchell Launches Virtual-Hair App

If you’ve ever had the inkling that maybe you’d look totally badass with blue hair but never had the courage to make the major change, Paul Mitchell’s got your back with the launch of a new app.

To give you free range to explore your hair-color fantasies without making a commitment, John Paul Mitchell Systems teamed up with YouCam Makeup’s existing augmented-reality app to allow users to play with dozens of different hair shades before hitting the salon.

The app works much as you’d expect. Upload a photo or take a selfie and then start playing. Currently, users can choose from 32 hues from the professional hair-care brand, ranging from totally realistic to totally wild. The app includes shades from existing lines, like Paul Mitchell The Color, The Color XG, and PM Shines, as well as two lines set to be released this fall: Pop XG and Demi. You’ll have plenty of room to explore subtle color changes before meeting with your colorist or to visualize exactly what going pink would look like sans regrets.

RELATED: The Most Flattering Blonde Hair Colors for Every Skin Tone

The app doesn’t stop at simply showing users color results. If you’re digging your digitally altered self, the app includes a feature that will direct you to the nearest salon providing JPMS color services and even includes notes for the stylist for exactly how to achieve the shade.

The partnership between the two beauty brands marks YouCam’s first foray into hair color and John Paul Mitchell Systems’ debut in the world of augmented reality. In short, it’s a digital beauty devotee’s dream.

h/t: WWD

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