The Bay Area’s Blossoming Natural Beauty Scene

Whether it’s the proximity to vineyards and bountiful pristine wilderness or the general atmosphere of cutting-edge innovation, the Bay Area has become an focal point for eco-conscious, natural beauty. The region is home to a growing number of farm-to-bottle beauty brands that are just as efficacious as they are luxurious—plus a slew of like-minded stores that only feature products with the same ethos. Below, a roundup of top Northern California brands to have on your radar.

True Botanicals

Courtesy of True Botanicals

True Botanicals

Based in Mill Valley just a short drive north of San Francisco, True Botanicals is known for its addictive face oils, glow-inducing cellular repair serums, and potent vitamin C boosters—all packaged in apothecary-style brown glass bottles to keep the formulas fresh and undisturbed by outside elements. Founder Hillary Peterson considers the location to be strategic to the brand’s forward-thinking principles that blend wellness (transformative skincare without toxins) and technology (working with tech innovators for the best direct-to-consumer online shopping experience). “Our company is focused on elevating the bar in our industry in many ways and the Bay Area is such a fertile environment to inspire our brand from all angles,” she says.

Vintner’s Daughter

With a family history in vineyards, the fertile wine region was a natural home base for April Gargiulo to create her cult-favorite botanical treatment. “Napa Valley is our home and a place that was founded on the idea of supreme quality,” says Gargiulo. “Similarly, Vintner’s Daughter is obsessively committed to creating skincare made from the highest quality ingredients using time-honored, methodical formulation practices. Like fine winemaking, we do not take short cuts—ever.” The luxurious serum is packed with 22 active botanicals and essential oils that, when pressed into skin using Gargiulo’s signature massage technique, helps with everything from acne to sun damage.