If you ask me, the Anastasia Beverly Hills Subculture Palette is the most controversial palette of 2017. I’m not exactly sure which ones won in year’s past, but between leaks and rumors of defects, Subculture has had a rough road. And what I’m about to tell you can be either viewed as amazing news or a disappointment. A LA-based cosmetics company called Bad Habit is about to drop a $10 Subculture Palette dupe.
Like the contentious beauty brand Makeup Revolution, Bad Habit creates affordable palettes that look eerily similar to popular, more expensive ones from bigger brands like Anastasia Beverly Hills and Huda Beauty. Yup, this isn’t the first time that Bad Habit has taken cues from ABH. Right now, it offers a $10 palette called Royals that looks like Modern Renaissance’s fraternal twin. It also has a highlighter palette dubbed Rosé that will immediately remind you of the Nicole Glow Kit. The resemblances are uncanny, but they aren’t identical enough for Anastasia Beverly Hills to file any lawsuits — yet.
I haven’t had a chance to test out Bad Habit’s palettes for myself, but the trusty Redditors on the MakeupAddiction subreddit rave about how pigmented the Bad Habit shadows are and their staying power. However, they do note that nothing compares to the real thing. Anastasia Beverly Hills and Huda Beauty have their price tags for a reason. You’re definitely paying for high-quality formulas that are hard to replicate.
As for the Subculture dupe, Bad Habit is calling it Retro Love. It comes with 14 shadows in a rectangular palette with a blue cover. If you just saw the outside of the palette, you would have no idea it was a Subculture dupe. Well, that is until you open it up to see the same yellows, teals, and peaches that are all over Instagram makeup artists’s lids lately.
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Hush, the e-retailer that sells Bad Habit’s palettes, posted swatches from the Retro Love Palette, and I have to say it looks pretty spot on. Even the Cube-inspired shade looks like the real thing, and that duochrome lilac is hard to find.
An official launch date for the palette hasn’t been announced just yet, but stay tuned. It will definitely be $10, though. Subculture rings up at $42, so if that’s a bit out of your spending range, Bad Habit’s upcoming palette might be a good option for fulfilling your cool-toned Subculture fantasies.
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