Kylie Jenner may have found a new way to get her lip kits into your hands that doesn’t involve sitting in front of your computer with your fingers ready to rapid-fire click “add to cart.” Enter: The Kylie Jenner Truck. According to The Hollywood Reporter, the 20-year-old beauty mogul recently filed legal papers to trademark a “Kylie truck” as well as a “Kylie Jenner truck.” While her team hasn’t confirmed what will be sold out of these Kylie-themed trucks, it’s a pretty good bet that it won’t be tacos or ice cream.
Jenner recently expanded her cosmetics empire from an online business to a brick-and-mortar one by offering seven holiday-themed pop-up shops at Topshop stores in Los Angeles, Atlanta, Houston, Las Vegas, Miami, Chicago, and New York. These pop-up shops are offering two exclusive palettes, each containing four full-sized liquid lipsticks in limited-edition shades. This also isn’t the first time she’s offered her products IRL. Last year, Kylie Cosmetics also did day-long pop-up events in New York and LA, both of which drew enormous crowds of hopeful Kylighter owners.
In addition to her pop-ups and the potential upcoming shops on wheels, the youngest Jenner sister has also discussed her dreams of opening her own flagship cosmetics store locations. “I want to be as big as the other [cosmetic] brands. It’s my dream to be on Forbes,” Jenner previously told Complex. It’s safe to say that she’s on track to fulfill that dream: Her line, which launched in late 2015, has already raked in $420 million, mostly in online sales, and is on track to be worth a casual $1 billion by 2022.
The beauty entrepreneur is also reportedly expecting her first child with rapper boyfriend Travis Scott (although Jenner still hasn’t confirmed the news herself), so hopefully these trucks have enough room for a car seat.
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