Following the backlash it faced with the Subculture Palette, Anastasia Beverly Hills is being completely transparent with a future eye shadow launch. The palette was created in honor of Anastasia Beverly Hills’s thriving Instagram community, so naturally Claudia Soare, the cosmetic company’s president, called upon her followers for advice.
This morning, she posted a note on her personal Instagram account saying, “It’s no secret that I’m very focused on creating an amazing loose pigment formula. Need your input please; tell me all about your likes & dislikes when it comes to loose pigment or glitter formulas, aside from being messy. Feel free to request your favorite colors.”
In just a handful of hours, the comments section has filled up with 1,138 suggestions — and counting. Scrolling through them all, rose gold and duochromes seemed to be the most popular shade requests. I can’t help but agree on that. Surprisingly, olive green makes numerous appearances, too. Some even pointed toward previous palettes like the discontinued Mario Palette and the Nicole Guerriero Glow Kit for their dream loose pigment colors.
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Others left thorough descriptions of the loose pigment formula they would like to see in the Anastasia Beverly Hills world. A user who goes by muamotd wrote, “It would be amazing if it could be a soft loose texture like becoming creamy as soon as you apply it but at the same time stainless.” Another person, makeupbyhimarai, added, “My biggest issue with loose pigment is that they don’t stick as well as they should. Also I find they kind of ‘crack’ on the lid after a while.”
My favorite comments were the ones who thanked Soare for allowing them to give their input on the future formula and being open to customers’s preferences and concerns, though. She has always been open about testing new products on her social media platforms, and she hasn’t let recent criticisms stop her from being open and honest with her customers. If anything, all of this will make the loose pigments some of the best ones around. TBH, I’m not a huge fan of them based on the mess factor, but Anastasia Beverly Hill might just change my ways.
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