Charlotte Tilbury knows all about the power of lipstick. For years she’s created custom shades for her high-profile clients, and now that she owns her own brand, her existing lipstick formulas are top sellers in nearly every store they’re sold in. With her newest launch, however, Tilbury is taking her lipsticks to the next level. The makeup artist has teamed up with 12 of her top celebrity clients—including Kim Kardashian West, Miranda Kerr, Kate Bosworth, and Salma Hayek—to create a new line of lip colors she’s calling Hot Lips. And the best news of all? Two dollars from every sale during the first two months of the launch will be donated to Tilbury’s charity of choice: Women for Women International (WfWI).
The organization helps women in conflict-ridden countries get access to the resources and education they need to thrive. Not only that, but here’s a story that might surprise you: “When Women for Women International first started helping women 20 years ago, we asked women what else they wanted in addition to financial support and job training,” said executive director Brita Fernandez Schmidt. “They told us they wanted lipstick.” If that answer caught you off guard, we’re right there with you. But it turns out these women used lipstick to assert their defiance and show their strength against adversity. Once Tilbury heard that story, she knew that she had to get involved.
The 12 shades and finishes are directly inspired by each of the 12 celebrities’ personalities, style, and makeup preferences and even bear their names—including Kim K.W., Kardashian West’s first lipstick ever. Not only did the ladies grant Tilbury permission to use their names, but Tilbury will also be sponsoring 12 women within the charity on each star’s behalf. And as it turns out, makeup lovers know a good lipstick and a good deed when they see it. In the U.K., there’s already a waitlist for these covetable, charitable tubes. Launching today, June 24, in the U.S., you can pick up your favorite celebrity’s shade for $32 a tube.
Get a behind-the-scenes glance at the Allure cover shoots: