ColourPop is known for having good quality products at an affordable price point. They’re also known for having products that pack in a lot of color, and as such, have typically offered high pigment eyeshadows, super matte liquid lipsticks, and wonderfully dewy highlighters. Because of their focus on color, they’ve so far stayed away from foundations and concealers, a strategy that seems to be working for them given the amount of fans they have on social media. However, they seem to be branching out anyway, and on Friday, they posted a video to Instagram that really got fans talking.
The short video was captioned with, “cookin any guesses as to what this could be ? hint… it’s something we have NEVER launched before” and was of a creamy formula in a light color. It had fans guessing they were creating a liquid highlighter, foundation, cream contour kit, among other things.
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However, concealer seemed to be the right guess, as confirmed by their follow-up post later in the day. The new product is labeled as No Filter Concealer, and fans of the brand are going wild with anticipation. Comments include, “I need this in my life rn. Hurry up and release it!” and “Finally! What I’ve been waiting for,” along with requests for a wide shade range, with multiple people saying things like, “Really pale and really dark shades pls.”
View on Instagram
No word yet on when the No Filter Concealer will launch, but it’s likely going to be a big deal for ColourPop, as they’re branching into whole new territory with this one. We’ll update you when we hear more.
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