UPDATE (October 30, 2017, 9:30 p.m. EST): It seems that every time I scroll through Sephora’s website —
which is more often than I’m willing to admit — there’s a new ColourPop addition to the already-growing collection due to drop tomorrow, October 31. This time around, I spotted several limited-edition launches that were made for the holiday season, including a new swoon-worthy shadow collection, a strobing trio, two lip sets, and a crystal-infused makeup set, which features a setting spray, highlighter, and lip balm. Not too shabby, folks.
Needless to say, now I’m even more hype about ColourPops big debut at Sephora than I was before. These new launches are due to fly off shelves, stat, so set your alarms and make sure you’re signed up to be notified by Sephora via email.
UPDATE (October 25, 2017, 12:30 p.m. EST): OK, folks, remember when we told you that ColourPop would be available at Sephora come November 1? Well, it seems there’s been a minor change of plans, as three limited-edition launches just popped up on Sephora.com, along with a lovely little announcement that the full line will be available starting next Tuesday, October 31. (Cue me freaking out at my desk, as I’m a high-key fan of the brand.) And the best part is, that’s not all.
To build even more hype around the hotly-anticipated launch, ColourPop will be teasing a brand-new Sephora exclusive product on Instagram every day up until the collection drops, according to Bustle. This means fans will be able to plan out what they want to pick up beforehand, which is ideal considering its due to be a doozy of a sellout come launch day. Mark your calendars, set your reminders, and be sure to check out ColourPop’s ‘gram to get a glimpse of all the new goodness to come.
And if you haven’t already, be sure to sign up to be officially notified by Sephora via email here.
View on Instagram
View on Instagram
UPDATE (September 18, 2017 8:30 a.m. EST): ICYMI ColourPop is about to be sold at Sephora. I know, I’m still not over this major beauty news either. We vaguely knew that ColourPop would make its way over to Sephora by November, but now the exact date is set in stone. According to Sephora’s website, an exclusive line of ColourPop makeup will launch on November 1. Instead of marking your calendar, you can sign up to be notified by Sephora via email here.
This post originally appeared on August 7, 2017.
Starting in November, one of the Internet’s favorite fast cosmetics companies ColourPop will be available at Sephora stores across the U.S. I pinky-swear this is the truth, the whole truth, and nothing but the truth. This will be the first time ever that ColourPop will be available at a brick-and-mortar store. Since the Southern California-based beauty brand launched in 2014, it’s only been available on colourpop.com and Revolve’s website.
In a statement, ColourPop promised that its prices will stay exactly the same. That means the pressed-powder eye shadows will still be $5 and its popular liquid lipsticks will still be $6. The only difference is that you will be able to shop for all your go-to ColourPop products at the same time as you shop for your favorite Becca highlighters and Urban Decay palettes. You’ll also be able to rack up Beauty Insider points when you buy ColourPop’s products at Sephora (instead of on ColourPop’s website). ColourPop is going to keep cranking out new, on-trend products and even going to offer products exclusive to Sephora.
“The one thing you can always count on from ColourPop is change. We want to evolve the model of how brands and retailers work together, how the two entities partner to explore initiatives and programs, bring speed and flexibility to the platform, and provide the consumer an experience, value, and product that is unrivaled,” said Laura Nelson, co-founder and president of Seed Beauty, ColourPop’s parent company, in a statement. “We are proud to partner with Sephora, who shares our vision for revolution, not evolution. We will deliver original products that have unprecedented, unparalleled, and unwavering value to the consumer. We are redefining what luxury means in beauty; it’s no longer defined by price point.”
So, come November, if you’re ever fiending for ColourPop or are one of those swatch-before-buying types, you can simply head over to your local Sephora store for instant gratification.
- I Tried ColourPop’s $6 No Filter Concealer and It’s Even Better Than My Expensive Ones
- The $16 Dupe for the $129 Sunset Palette That Sold Out Instantly at Sephora
- The 8 Most Popular Lipsticks on Pinterest Right Now
Now, find out about some of the best-selling products at Sephora:
Follow Devon Abelman on Twitter and Instagram.