In theory, eye shadow palettes make sense. You get a bunch of coordinated eye shadow shades in one convenient place without having to purchase all of them separately. In practice, they are often more of a nuisance than anything else. The packaging can be too clunky to travel with, and one or two shades seem to always go untouched.
Luckily, beauty brands like Smashbox and Huda Beauty are starting to catch on to convenience, as they’ve begun to create compact, miniature-sized palettes. Others, like Tarte, are forgoing the typical square or round pans in favor of organic shapes that take up every inch of the packaging.
With these recent palette innovations in mind, Dose of Color’s brand-new Hidden Treasure Palette is making me (along with the people on Instagram) scratch my head. As one user who goes by @poundingsenses puts it, “The look of this palette makes me cringe. Chaos!”
When you open up the palette, you’ll notice that 10 pans are scattered around the base of the packaging with no particular rhyme or reason. They aren’t organized in easy-to-navigate rows or even clusters like Kat Von D’s Shade+Light Palettes. Instead, the eye shadows are seamlessly thrown in there, leaving valuable real estate completely available. You could probably squeeze in at least six more pans, but that’s just me. “That layout is really upsetting,” @stockaflockaflame wrote on the post announcing the launch of the Hidden Treasure Palette, and they aren’t wrong.
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Layout aside, Dose of Colors know how to make a damn good shadow, and its fans are defending the formula in the comments section. You can expect intense color pay off with little to know fall out, along with a super creamy texture. The shade selection in this particular palette is stunning, too. The swatches I’ve seen on Instagram look incredible. That copper hue is calling my name.
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If the layout bothers you too much, but you need the shadows in your beauty routine, you can always try depotting them. Regardless, you can shop the Dose of Colors Hidden Treasure Palette now for $50 on doseofcolors.com.
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Now, find out which palettes won Best of Beauty awards this year:
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