Drew Barrymore’s Genius Tip for Bigger, Brighter-Looking Eyes

Drew Barrymore is a name that doesn’t require some clever setup or biographical recap—and she probably wouldn’t want either anyway. What she does enjoy is some good beauty talk. So when I caught up with her at the launch party for her Flower Eyewear collection (she’s wearing a pair of sunglasses from the line, above), we got right to it and discussed makeup tricks, eyewear trends, and what’s coming up next for Flower.

What do you think are some of the biggest mistakes women make with eyewear? “Heavy colors sitting down on your cheeks are really tough to pull off—it’s an intense look—so I did a lot of ombré and gradients and translucence around the bridge of the nose going into the upper cheeks. I also think you can have a cat-eye shape without looking too retro. And square [frames] bring up the cheekbones.”

Do you have any good makeup tricks for women who wear glasses? “You have to open up the eyes. Draw your eyeliner all across the upper waterline. It jolts the eyes open like nothing you’ve ever seen, almost to the point where you wonder why you don’t do that everyday. And then a lot more mascara on the bottom lashes. The two balance each other out and really pop the eyes open. People think that putting liner on the waterline closes the eyes off, but it can create the exact opposite effect.”

What’s next from Flower? “The thing I really applied myself to that will come out this year is an eye illuminzer. I have not slept in three years since my kids were born. I feel like I have purple eyes all the time, and they look sunken and tired. So I created a kit called The Hollywood Secret. The name is jazzy to get people excited, but it’s actually a makeup artist’s trick. If you pick concealers that have illuminizing factors, then you’re going to look like an oyster. This was designed to help you get that illuminizing effect under your concealer. I’m also into this EE cream that we have coming out. I’ve never, in five years of traveling to labs across the country, come across anything like it. It gives you new skin. I want to focus on products that make you look youthful, so women don’t have to feel like they need to go to that next step. Work with what you have!”

Go behind the scenes at Drew Barrymore’s Allure cover shoot: