Huda Kattan launched a Facebook Watch television show this summer, Huda Boss, a must-watch for her fans and the inner boss in all of us. But that’s not the only launch the beauty boss has in store this season: Huda Beauty has also spent the summer months getting us amped for a slew of new products — and it’s only July.
This week, beauty launch watchdog TrendMood posted a sneak peek of what looks like a brand new Huda Beauty eye shadow palette. The caption is a simple question: “@hudabeauty a NEW Palette?! Is it a new Eyeshadow Palette ?” Fans in the comments are weighing in with guesses like “Remastered Beauty bakerie” and “dessert dusk remastered.” Others are tossing around requests for foundation, a contour palette, and a summer palette into the comment section. And still, others are keeping an eye out for a Huda Beauty concealer, which Kattan herself hinted may be coming soon on her show last month.
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We don’t have many details on this mystery palette yet, but what we do know is that Huda Beauty is coming off a slew of successful launches. On July 2, the brand dropped Easy Bake Setting Powder, a loose powder formula released in eight shades. “We’ve always felt baking is one of the BIGGEST game changers for anyone’s makeup routine (even if you‘re not a cake face like me ♀️), but so many people are scared to try, which is why we wanted to make baking foolproof!” Kattan wrote on Instagram. Kattan — and the beauty vloggers like her — have helped baking go mainstream.
And most recently, the brand introduced us to Demi Matte Lipsticks. The 15 new shades are designed to “bring out your inner boss,” according to Kattan herself. They’re part gloss and part matte, all in a liquid lipstick tube. We’re patiently waiting for them to drop on July 29.
As for the mystery eyeshadow palette, no date yet — but our baked faces and demi matte lips are on the case.
It’s Huda Kattan’s world and we’re just wearing makeup in it:
- Take a Tour of Huda Kattan’s Dubai Office
- Why Huda Kattan Is One of Beauty’s Most Influential Women
- Huda Kattan Teased a New Liquid Body Highlighter on Instagram
Now watch Mayhem Miller turn into Mayhem Miller: