Huda Beauty is expanding its foundation footprint. Next month, the brand will be launching its Easy Bake Setting Powders, hoping to revolutionize your makeup routine in the process. Beauty vlogger turned makeup mogul Huda Kattan is part of a wave of beauty brands helping to modernize the beauty industry. Following in Fenty Beauty’s footsteps, Huda Beauty earned praise last year for launching an impressive 30-shade foundation range. And this year, the beauty guru hinted at the release of a concealer to match the brand’s inclusive steps into the foundation game.
This week, Huda announced the launch of yet another product for scoring flawless skin: Easy Bake Setting Powder, dropping online July 2. The “super luxurious” loose powder formula is extremely fine and comes in eight shades including a pure white (which we assume goes on translucent), three light shades (a warm, neutral and cool), two mid-range shades and two dark shades.
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Despite the fact that the shade range could be bigger, Kattan dubbed Easy Bake a “game-changer” for your makeup routine. “We’ve always felt baking is one of the BIGGEST game changers for anyone’s makeup routine (even if you‘re not a cake face like me ♀️), but so many people are scared to try, which is why we wanted to make baking foolproof!” she wrote on Instagram.
“Baking” refers to the process of using a setting powder to seal in a flawless finish after applying foundation and concealer. After allowing it to “bake” for about 10 minutes, you use a brush to dust the excess powder off. The result is a finish like an IRL Instagram filter.
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No word yet if or when Easy Bake will be dropping in stores — but come July 2, you’ll be able to find it at www.shophudabeauty.com.
For more setting powders:
- The New Hourglass Veil Translucent Setting Powder Has Already Sold Out Twice
- This K-Beauty Brand Is Launching Setting Powders Inspired By Your Birthstone
- Makeup Artists’ Favorite Setting Powder Just Expanded Its Range
Now, watch a baking tutorial from makeup artist Kandee Johnson: