Kat Von D is one of the hardest-working people in the beauty industry. She’s constantly releasing new products and doing new and exciting things, and they’re all cruelty-free, which makes us feel extra good about supporting her brand. Now, she’s stepping up her game once more, and her next move may just be her most epic yet. She took to Instagram recently to post about launching a new line of vegan and cruelty-free makeup brushes, and there are a few reasons this is so exciting.
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Though Kat Von D already has a few makeup brushes available (made with synthetic hair rather than animal fur), it seems technology has advanced since their creation, and she and her fantastic team are acknowledging that and creating a brand new line that could blow everything else out of the water. In her caption, she writes, “I’ve teamed up with my #KvDArtistryCollective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles. We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals.”
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This is also exciting because, as everyone knows, good brushes only serve to make your makeup better, so if these brushes are as good as she says they are, they’ll make her makeup line even more stellar. Unfortunately, she doesn’t mention a release date yet or say how far along they are in the development process, but she seems excited enough about the brushes that she’ll probably keep fans clued in. We’ll keep you updated, as always!
More on Kat Von D:
- Kat Von D Glimmer Veil in Satellite Was Just Revealed on Instagram
- Kat Von D Is Launching a Matte Liquid Liner
- Kat Von D Speaks Out After Being Accused of Disqualifying a Trump Supporter
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