Did an innocent Snapchat just reveal the latest addition to the KKW line of beauty products? It wouldn’t be the first time that Kim Kardashian has used her social media to change the game. On Wednesday, Kim snapped a pic of her overstuffed makeup drawer with the caption “When did I become this person?!?” and, aside from noting the obvious (Uh, ahem, Kimberly? You’ve worn makeup as long as you’ve been famous. Which is totally fine, but, like, don’t pretend this whole thing just happened all of a sudden…), eagle-eyed Redditors found something very interesting lurking in her stash.
Makeup Addiction Reddit forum user alurchop posted a screen grab of the snap with a particular makeup brush circled under the heading, “Did Kim just accidentally snap her new brush for the contour kits??”
The item in question certainly looks like it’s from the mogul’s eponymous line of contour palettes and brushes, though it has a bushier, fuller head than the brushes we’ve seen so far.
The consensus on Reddit? It’s definitely a KWW brush, and the leak was no accident. “Nothing this family does is by accident,” theorized one user, while others noted that Kim had strategically placed a variety Kylie Cosmetics lip kits in the picture. “Please say I’m not the only one who zoomed in to see what products she has/uses,” wrote another on Reddit, and um, hello! Of course you’re not! We’re seeing a tub of La Mer cream, a Hoola (by Benefit) blush and a Mac powder puff, for starters.
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Whether the brush is the next product in her line or just something Kim happens to have lying around remains to be seen. In the meantime, can we get some more unfiltered Snapchats like this please?
More on Kim Kardashian:
- Kim Kardashian Says This One Product Is the Secret to Her Perfect Makeup
- Kim Kardashian Just Revealed When She’ll Be Restocking Her KKW Creme Contour and Highlight Kits
- Kim Kardashian West Is Coming Out With a Concealer for KKW Beauty
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