If you feel like Kylie Jenner has been laying low lately, you’re not alone. She has been a bit quiet. But not for long, thanks to Friday’s announcement of Kylie Cosmetics Velvet Lip Kits. Yes, you heard that right. Velvet. Jenner took to Snapchat (as per usual) to announce the new collection, which is an entirely new formula for her brand. And to be honest, it’s the most excited we’ve been about a Lip Kit in a while.
“I did these for my girls who don’t really love a matte lip,” Jenner said on Snap. (Though she should know that it’s not just girls who love her makeup.) Just like Coloupop Ultra Satin Lips and Burberry Lip Velvet, these won’t dry down fully, but they aren’t glossy either. Velvet lipsticks have that perfect mix of a demi-matte look with a creamy feel. It’s honestly my favorite lipstick formula, though I really do like Ky’s OG matte Lip Kits, too.
For the Velvet Lip Kits, it looks like Jenner started with more neutral shades—no Dead of Knight lipstick here. There are four shades to start: Rosie, a pinkish burgundy; Harmony, a mid-tone pink; Charm, a pale pink; and Dazzle, a blue-red.
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Here they are swatched.
And here’s the packaging, which looks like the regular Lip Kit box but tied with a cute velvet ribbon.
More from Kylie Jenner:
- Debunking Kendall and Kylie Jenner’s “Slush” Facial
- The Koko Collection Is Coming Back
- Kylie Jenner Just Wore the 2017 Version of the Juicy Couture Tracksuit
You don’t have to wait forever to shop the Kylie Cosmetics Velvet Lip Kits. They’ll hit kyliecosmetics.com March 16 at 3 p.m. PST, so start saving up now.
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