Makeup for men was considered taboo outside the realm of broadcast or performance, but now Wall Street bankers and suburban dads alike are adding everyday makeup to their grooming routine. Brands like Tom Ford and Clinique are catching on and offering more options for guys. For women, this bro-beauty movement gives new meaning to the phrase “friends with benefits.”
Tom Ford for Men Concealer, $40 (tomford.com).
This is a luxe little concealer that erases any traces of a late night. The formula is not just for under-eyes—you can use it to mask any blemishes or redness from shaving (just don’t overdo it).
Formen Brightening CC Cream, $32.00 (formenmakeup.com).
If you’re like me and have a few sun spots from your irresponsible tanning-bed days, give this a whirl. The moisturizing cream has SPF 20 and makes your skin look more even and refreshed.
Make Up For Ever Pro Finish Multi-Use Powder Foundation, $26 (makeupforever.com).
My battle with forehead shine is ongoing. When I don’t feel like being a human reflector, I use Pro Finish Multi-Use Powder Foundation from Make Up For Ever. This powder blends easily thanks to biomimetic pigments, which means it has a lightweight, hardly there feeling. Apply after your sunscreen or moisturizer and throughout the day as needed.
La Prairie Anti-Aging Eye and Lip Perfection à Porter, $170 (laprairie.com).
Expensive for a lip product? Yes. But too often we don’t treat our lips with the affection they deserve. And when ChapStick isn’t enough, the badass lip balm in this two-in-one compact swells your smackers so they look more luscious. It also includes an eye cream that diffuses light to make you look more awake and alert. Reapply liberally.
Clinique for Men Face Bronzer, $19 (clinique.com).
Aiming for a St.-Tropez tan but getting an Oompa Loompa complexion instead? Bronzer can go wrong quickly, but this bronzer-for-dummies starter pack makes it easy to a little warmth to cheeks. On a clean face, the gel-like product absorbs quickly and washes off without any fuss.
Buzzfeed: Men Wore Makeup For A Week And Felt Pretty Dang Fierce