I’ve never given much thought to purple lipstick. (In fact, the last time I thought about it was probably the last time I watched The Craft.) But the once-goth shade is starting to pop up all over the place: at fashion shows, on Amanda Seyfried (above), and in *Allure’*s office. We’re not talking berry or even plum. This shade is full-on purple.
It’s a bold look, for sure. But it’s also really, surprisingly flattering. That’s because the new purple shades aren’t dark or brooding. The best ones come in rich jewel tones (like the bold, glossy amethyst color that Seyfried wore to Miu Miu’s spring show) or pretty purply stains (like the berry lips at Marni). Yep, this is actually one instance where the runway version of a trend is subdued and totally wearable. Use your fingers to pat on a deep purple, such as Dior Addict Extreme Lipstick in Black Tie, or a vibrant one, like M.A.C. Yung Rapunxel (a gorgeous shade created in collaboration with Azealia Banks). Or if you want to go all out, swipe on two coats of M.A.C.’s Cyber rich purple lipstick. Just make sure to finish your look with blush, so you don’t veer into ’90s territory.