The brand that touts its product as “if traditional lash extensions and strip lashes had a baby,” Lashify, hasn’t been around too long. Perhaps founder Sahara Lotti didn’t know that sometimes products get not-so-great reviews, and sometimes those not-so-great reviews are from hugely popular beauty influencers like Manny Gutierrez, aka Manny MUA. So when Manny posted a YouTube video in which he came to the conclusion that Lashify’s Control Kit isn’t worth the $125 it sells for, Lotti responded with what many are interpreting as a sexist dig, as reported by Revelist.
First, the brand posted a snarky Instagram story that read, “Thanks for the entertainment @mannymua733! Now can you please follow the directions, watch a tutorial or two and apply Lashify without a full face of makeup on (just like you would lash extensions) so you can give a proper review of our product?” Around the same time, they posted to their Instagram feed a graphic reading: “Not everyone wants to look like a drag queen.” Even though that could easily be interpreted as disparaging towards both drag queens and Manny (who does not consider himself a drag queen), he initially laughed it off and posted screenshot of both on Twitter.
Things got uglier, however, during a live Instagram tutorial on the Lashify account when Lotti inexplicably said, “I don’t know what the hell [Manny Mua] thought they were. Honestly, I don’t know what he thought they were. But I have to remember, at the end of the day, he can have all the makeup he wants, but he’s still a dude.” She went on to repeat some variation of “he’s still a dude” several times while laughing and dancing in her seat to a Bruno Mars song.
Manny wasn’t having it. Inferring that Lotti thinks gender is an inalienable factor in how someone may want to wear makeup, he tweeted, “What the fuck does this even mean? ‘Manny you’re still a dude’… so you’re saying I can’t use it cause I’m a dude… okay cool and she’s sexist! I love it! Lashify you’re officially cancelled mamma good luck!”
Plenty of his followers, including fellow social media makeup superstar and friend Patrick Starrr, were just as offended and shared their thoughts on Twitter.
One person even shared the tone-deaf response she received from Lashify when she called the brand out in a direct message.
Lashify eventually apologized in another Instagram story post that many people screenshot, and in which Manny Mua was tagged. “We truly apologize to anyone who was offended or mistook our comment about drag. At Lashify we believe in total equality for everybody. Our product was and is meant to be androgynous and is designed to appeal to everyone,” it read. However, it was followed up with “but” and an attempt to justify the brand’s controversial comments by pleading irreverence. “But we also believe in self-expression, humor, and defending ourselves. Our products are called Fluff, Blow, and Pinch. And our tagline is ‘Your stripping days are over.’ Let’s save the drama for your lashes.”
Shortly after that statement went up, the Lashify Instagram account went private. Yet as of this being written, it’s back to public — with no sign of the offending video, story, or post.
Allure reached out to Lashify for comment and Lashify responded: ” We created the Lashify™️ lash system with the intention of DIY lash extensions for both genders as stated clearly in our FAQs page. So far all our customers who are crazy about the system are women. When Manny didn’t feel the same love, our founder jokingly shrugged it off as maybe (lash extensions vs strips) appeal more to women hence the ‘dude’ comment. Out of context the comment may sound sexist, but the sentiment was 100% not. We apologize for the poor choice of words. We understand the anger over this issue, but we are absolutely shocked by the cyber-bullying and harassment displayed by his fan base. Neither sexism nor cyber-bullying is acceptable. Both behaviors are shameful.”
More on Manny MUA:
- How to Stop Your Foundation From Getting Cakey, Courtesy of Manny MUA
- Manny MUA’s Favorite Drugstore Beauty Products
- Manny Gutierrez Responds to Blogger Who Says Dads Should Teach Boys To Be “Real Men”
Here’s how to apply false lashes: