Good news for the men out there with “inadequate lashes”—you can now add false eyelashes to the growing list of traditionally feminine products appearing on shelves for customers with the y chromosome. Eylure, a U.K. brand that is sold at Boots and Harrods, makes the lashes in thick or fine varieties for £4.75 a pair.
And men are actually into them.
According to The Japan Times, Shu Uemura’s 2008 Eyelash Night party in Tokyo attracted more men than women—likely due to the fact that Japanese eyelashes are estimated to be on average 5.8 mm, or less than half the length of Western lashes. But falsies’ popularity isn’t limited to the Asian market. Department stores in the U.K., such as Selfridges and Harrods, have reported an uptick of male clients asking for extensions.
Considering that even I don’t know how to put on false lashes properly, my initial gut reaction is to be freaked out. I’m not sure I would ever be into the idea of any man I know having lashes like a Kardashian.
But on the other hand, if a man’s lashes are on the thin side, how would wearing falsies be any different than guys who wore toupées back in the day? If it’s a matter of self-improvement, isn’t it comparable to the other beauty services men have been experimenting with lately—such as brow-waxing and manicures?
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