UPDATE (September 12, 2017 1:30 p.m. EST): It’s here! After weeks of wait, the new Natasha Denona Lila palette is finally up for grabs. The 15-shade palette — filled with matte, shimmer, and glitter shades in bright, bold, and neutral hues — officially dropped on natashadenona.com this morning.
Based on the hype surrounding the brand’s latest launch, the always-sold-out Sunset palette, we have a feeling the Lila is bound to sell out — and fast. Head on over to natashadenona.com to nab your own fuchsia-hued eye shadow set for $129 now.
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This post originally appeared on August 25, 2017.
It’s been almost four months since the last Natasha Denona eyeshadow palette launch, but the wait is almost over: Today, the cult-favorite brand teased a new palette on Instagram, called the “Lila Palette.”
Though details are super scarce at the moment (the brand’s Instagram post only showed the outside of the palette), we do have some ideas as to what’s inside. Judging by the name (which means “purple” in Denona’s native German), we’re willing to bet the pressed pigment palette will include shadows in varying shades of lavender, plum, and eggplant — and probably some coordinating neutrals, too.
Natasha Denona’s last launch, the best-selling Sunset Palette (which sold out at sephora.com, beautylish.com, and natashadenona.com in a single hour) featured 15 shadows in both matte and metallic finishes, so it’s also a safe bet that the Lila Palette will include some metallics, as well. The formulas are super-long wear, richly pigmented and finely-milled, resulting in a velvety texture and insane color payoff. Though we’re not sure how much the Lila Palette will cost, the Sunset Palette retailed for $129 — pricey, yes! But reasonable, considering the shadows’ exceptional quality and individual cost ($25-$29 per).
We have no details on when the Lila Palette will launch, but fans are already gearing up to snag theirs the second it becomes available; it’s a safe bet this, too, will sell out within minutes. We’ll have additional info within the coming days, so stay tuned: We have a feeling this will be one of the fall’s biggest (and best) beauty launches.
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More of fall’s most-anticipated beauty launches:
- Too Faced Peaches & Cream Collection: Everything You Need to Know
- Burt’s Bees Full Makeup Range Is Drugstore Minimalism at Its Best
- Kate Moss to Launch Makeup Palette in Collaboration With Decorté
Watch: Our Favorite Purple Makeup