Oh, Snapchat. You didn’t.
The filters on the app are undoubtedly the best part of using it, adding cool layers to your selfie or video. But now the company’s been accused by makeup artists of ripping off their work. And the evidence doesn’t look great for Snapchat.
Fans of makeup artist Mykie may have noticed the similarity between an Instagram she posted and a nearly identical Snapchat filter. While the filter has been removed, Mykie notes that it’s an ongoing issue that the app isn’t addressing.
“Most recently their support team has not responded to my tweets [as well as tweets from others] wanting answers on this recurring issue,” she told the Ringer.
She’s not the only one who’s seen her work replicated without credit or payment. A week after he posted it on Instagram, Argenis Pinal’s eerily made-up joker face became a filter, complete with a gory face, shadowing, and intense eye makeup.
“I came across it and I was like, ‘Um, this is exactly the same drawing I did of myself a couple months ago,'” Pinal told the Ringer. “And it was weird, because I literally just reposted a picture of it a week ago on Instagram. Sort of a re-shout-out to it.”
Both artists have big followings on Instagram, so it’s not unlikely that a Snapchat employee came across their work. But instead of reaching out to them, the app just copied their work. (The Ringer notes that these aren’t the only instances, and other artists and designers have found their images on the app as well.)
Snapchat responded to the accusations with this statement: “The creative process sometimes involves inspiration, but it should never result in copying. We have already implemented additional layers of review for all designs. Copying other artists isn’t something we will tolerate, and we’re taking appropriate action internally with those involved.”
Remember, stealing is not a good look.
h/t The Ringer