Tarte Cosmetics knows how to make a splash. After months of teasing a magical mermaid collection, the brand released a limited-edition mermaid eye shadow palette (that looks like it’s been lifted straight from Ariel’s own treasure trove) at Sephora last month. Then last week, it quietly teased a mermaid tail brush set (because how else would you put on your seaworthy shadow?). And now, after what seems like an eternity of living without our tail fins, the entire mermaid collection is finally here.
Real talk: It does not disappoint. In addition to the Be A Mermaid and Make Waves Palette ($42), and the vegan Minutes to Mermaid Brush Set ($42), the collection includes 20 additional undersea treasures to cover you from top to tail fin. You can see the full collection at tarte.com.
The best part? Order $50 worth of goodies and you’ll get a free mermaid crown so you can swim beside King Triton. Here are some of the most magical highlights from the collection:
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Mermaid Tail Eyelash Curler ($20)
First teased on Instagram, the tail fin eyelash curler has officially come to fruition. The rainbow Limited-Edition Picture Perfect Eyelash Curler comes with a scaly version of Tarte’s Deluxe Lights, Camera, Lashes Mascara to give you lashes like a seductive sea witch.
Mermaid Sea-quins ($9)
What is a mermaid without her iridescent scales? Tarte’s mermaid collection includes some serious glitter power: loose sequins, a glitter pot, and even mermaid body and face jewels ($12).
Sea Goddess Lipstick ($21)
Tarte released a special-edition color of their already ocean-friendly Color Splash Hydrating Lipstick — a dewy magenta shade dubbed Sea Goddess. The ultra-creamy formula contains marine plant extracts packed with antioxidants.
Mer-Makeover Vault ($65)
Tarte didn’t forget about dewy mermaid skin. The Mer-Makeover vault contains Mermaid Skin, a hyaluronic acid serum; Mer-Mist, a fresh-out-of-the-sea shimmer spray; and Mermaid Waves, a salt spray for when you find yourself on dry land.
Mer-Makeup Vault ($159)
If your childhood desire to be a mermaid never went away (and mine hasn’t), you can get the mother of all mermaid vaults, which includes 10 products from the collection. Get ready to glitter.
See the rest of the mermaid loot at tarte.com.
For more mermaid beauty:
- Wet n Wild Is About to Drop the Most Magical Mermaid
- These Iridescent Cream Highlighters Will Turn You Into an IRL
- The Mermaid Hair Trend Just Went High
Shine bright like a…mermaid: